The three stages of the mobile marketing lifecycle The growth of a mobile product generally breaks down into three distinct stages as the product ages, its user base… August 7, 2017
Apple’s massive profit opportunity with Search Ads This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… July 31, 2017
Growth Models on Mobile One mistake I often see developers make in building the concept for a mobile product is to not actively and… July 24, 2017
How many networks are needed to optimize mobile ad monetization? This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… July 17, 2017
State of the App Economy: 2017 and 2018 Below is an edited version of the presentation that I gave at the Applause conference in Barcelona in late May.… July 10, 2017
What is an IP worth for a mobile game? It's easy to think of IP licensing for mobile games as a shortcut to success: co-opt a popular and beloved… July 3, 2017
Building a holistic mobile user acquisition strategy I gave the below presentation at Google's AppSummit this past Thursday, June 21st in Dublin, Ireland. The first portion of the… June 26, 2017
Diseconomies of scale in digital advertising A common pattern of progression for a user acquisition team is to start with one person who handles everything, grow… June 19, 2017
The implications of 1 billion iPhones One interesting piece of trivia about the iOS ecosystem revealed at last week's WWDC event was that Siri has reached… June 12, 2017
Facebook and Google own our eyeballs In late May, comScore released its most recent app popularity report, revealing -- somewhat unsurprisingly, since these rankings don't change substantively… June 5, 2017
