Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
Can mobile gaming companies go public again? On September 29th, Rovio Entertainment, the company behind Angry Birds, listed its stock on the Nasdaq Nordic exchange. The company's public… October 9, 2017
The intermediation of the app economy When the App Store launched in 2008, it provided developers with a marketplace through which they could directly engage with… October 2, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
The multi-billion dollar battle to turn your smartphone into a television In late August, comScore released its 2017 Mobile Report, which provides a broad overview of usage trends in mobile. The report… September 18, 2017
Why $1,000 makes sense for the iPhone X Apple will reveal the next iteration of the iPhone tomorrow, Tuesday, September 12th. The iPhone X is perhaps the most speculated-about… September 11, 2017
The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
The politics of marketing budgeting As a consultant, I saw numerous approaches and strategies for deriving a marketing budget. These approaches generally fell into three… August 28, 2017
Understanding Google’s Universal App Campaign (UAC) changes Last week, Google made a somewhat unexpected announcement: starting on October 16th, AdWords inventory will only be available to mobile… August 21, 2017
How SmartNews (almost) doubled app store conversion in 30 days (This guest post is by Fabien-Pierre Nicolas, Head of Growth at SmartNews, the machine-learning driven news discovery app.) When you join… August 14, 2017
