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2018 predictions for mobile gaming

(Previous predictions: 2017 predictions for mobile gaming, 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions…

January 2, 2018

2018 predictions for mobile marketing

Previous predictions: 2017 predictions for mobile marketing, 2016 predictions for mobile marketing 2017 was a year of transformational change for the mobile…

December 18, 2017

Is mobile marketing arbitrage?

The use of the word arbitrage to describe what performance mobile marketers aim to accomplish in building audiences for their…

December 11, 2017

3 consequences of the mobile advertising duopoly

Forrester released its annual Online Display Advertising report (it can be found here, but it's $499 for non-clients) last Wednesday. The…

December 4, 2017

Can ethics be applied to advertising algorithms?

Late last month, representatives from Facebook, Twitter, and Google appeared before a Senate judiciary committee to discuss their platforms' exploitation…

November 27, 2017

Was it a mistake for Instagram to sell to Facebook?

One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to…

November 20, 2017

The power and peril of Facebook’s advertising platform

Facebook has driven an awe-inspiring upward trajectory in the past several years, in terms of DAU (now at 1.37BN), revenue…

November 13, 2017

Facebook’s path to mobile ad monetization dominance

This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile…

November 6, 2017

Understanding India’s fast-growing mobile ecosystem

Last week, the research company Canalys revealed that India has become the second-largest smartphone market in the world after China…

October 30, 2017

The second mobile cycle

A refrain commonly posited by mainstream technology news websites is that the "mobile cycle" -- that is, the torrent of…

October 23, 2017