Original Content

AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing

Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest…

Social media, GDPR, and the future of information

In late October, representatives from Facebook, Google, and Twitter testified before a Senate judiciary committee about Russian meddling in the…

Scaling a marketing team from zero

One issue that most early-stage mobile developers underestimate the complexity of is building a mobile marketing team from nothing. The…

February 26, 2018

Why is Snapchat’s redesign so controversial?

Earlier this month, Snap, the company that operates Snapchat, posted the best quarterly results in its short history as a public…

February 19, 2018

How do mobile marketers think about LTV in 2018?

One interesting thing to track as the mobile app economy has evolved in the past few years is the way…

February 12, 2018

What do Data Scientists know?

What makes the problem of disinformation abuse and subversion on the largest social media platforms so intractable is the vast chasm…

February 5, 2018

State of the App Economy: 2018 and Beyond

I gave the below presentation at the Casual Connect conference in Disneyland on Tuesday, January 16th. State of the App…

January 29, 2018

What does GDPR mean for mobile?

On December 15, 2015, three of the major institutions of the European Union -- the European Parliament, the Council of…

January 22, 2018

Marketing’s biggest frustration: a product that sucks

The following is a guest post by Peter Fodor, the Founder & CEO of AppAgent and a prolific contributor to the…

January 15, 2018

Can Amazon upset the advertising duopoly?

The Google-Facebook digital advertising duopoly engendered serious concerns from marketers in 2017 around the extent to which these companies --…

January 8, 2018