Original Content

Podcast: MDM Mailbag #3 (with Thomas Petit)

https://open.spotify.com/episode/2fucdTv4ZpBkacVZZgbz1S?si=d622d0d4dc17457e In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the…

The retreat from social commerce

Last week, TikTok owner ByteDance told staff in its Shops division that it would initiate a round of layoffs. This…

Commerce at the limit

https://open.spotify.com/episode/04MGDdhi11sWB0yv5NmwE7?si=84e8610d362d4218 In this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents…

Estimating the impact of Meta’s reintroduction of AMM

Last week, I wrote about the reinstatement of Meta's Advanced Mobile Measurement (AMM) program, which Meta discontinued in October 2021.…

Apple updates EU developer terms following DMA fine

Apple updated its developer terms for the EU yesterday. These new terms follow the European Commission's (EC) determination in April that Apple had…

Podcast: What’s happening with DMA enforcement? (with Mikołaj Barczentewicz)

https://open.spotify.com/episode/0m0WuR5SS7In4wDaRSJEfd?si=61b6540e2d3e4df3 In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz on the current…

DAU forecasting using cohort matrices

One challenge in forecasting DAU for a product is that various groups may exhibit different retention rates that vary meaningfully.…

Amazon is CTV’s data engine

Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one…

The privacy shuffle, part 3: Meta resurrects AMM

Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it…

Ads come to WhatsApp

Meta announced on Monday that it will soon introduce display ads into the Updates tab in WhatsApp. The ads take…