How much data is needed to calculate LTV? I gave the below presentation, which is a follow-up to a post I wrote in early 2017, at a data… May 14, 2018
Social media platforms don’t sell user data. No one would buy it. One of the more frustrating and resilient conspiracy theories circulated in the wake of the Facebook / Cambridge Analytica revelations… May 7, 2018
Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down? Facebook reported its earnings last Wednesday, February 25th, beating consensus expectations on almost every metric. The highlights: DAUs grew to… April 30, 2018
The changing face of mobile marketing with event-based bidding Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The… April 23, 2018
Mobile Dev Memo Live Podcast Recording – May 24th in San Francisco! The Mobile Dev Memo podcast will be recorded live in San Francisco on Thursday, May 24th. Details to come, but… April 23, 2018
Succeeding with Licensed IP for Mobile F2P Games This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with… April 16, 2018
Will Apple redefine mobile advertising with SKAdNetwork? On March 29th, Apple introduced a new set of APIs within its iOS 11.3 update called SKAdNetwork. The APIs are… April 9, 2018
Algorithms, Ad Targeting, and Democracy – a Conversation with Dr. Sandra Matz In the third installment of the not-at-all-regular Mobile Dev Memo podcast, I speak with Dr. Sandra Matz of Columbia University about ad targeting, legislating… April 2, 2018
Algorithms and Safe Harbor: What will regulation for Facebook look like? In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.… March 26, 2018
Parsing fact from fiction in the Cambridge Analytica fiasco This past weekend, the New York Times and The Guardian published a series of bombshell articles detailing the ways in… March 19, 2018
