Sheryl Sandberg is right: metered access doesn’t scale Forbes published an exclusive interview last week with Brian Acton, one of the co-founders of WhatsApp, that produced a number… October 1, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Strategy must precede media buying in mobile advertising One mystifyingly common mis-step that mobile developers make in attempting to grow a user base is spending meaningful money on… September 17, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
As Glu’s stock price soars, its Crowdstar acquisition looks prescient Back in November of 2016, mobile games developer and publisher Glu made a three-part announcement: that it had promoted former… September 4, 2018
Why Apple and Google won’t eliminate their 30% platform fees It was revealed last week that Netflix has been running a test since June in selected markets in which iOS… August 27, 2018
5 tips for managing mobile marketing agencies One tactic that many app developers use to obviate the "chicken and egg" problem with mobile user acquisition is to… August 20, 2018
Fortnite skipping Google Play won’t disrupt the status quo on mobile Epic Games dropped a bombshell on the mobile industry two weeks ago when it confirmed that Fortnite, its battle royale… August 13, 2018
Measuring advertising incrementality using Ghost Ads Ghost ads measurement allows advertisers to understand whether their advertising spend is producing incremental revenue. Incrementality is the measurement of… August 6, 2018
The mobile app economy’s second act An altogether predictable fate has seized the mobile app economy and, more broadly, mobile: it has become boring. Or, at… July 30, 2018
