Performance marketers shouldn’t care about Millennials One of the most unfortunate labels in marketing, used ubiquitously by journalists and keynote speakers alike, is that of the… December 10, 2018
Is Apple a monopoly because of its 30% App Store fee? Last week, the Supreme Court heard oral arguments in Apple v Pepper, a case that was originally filed back in 2011… December 3, 2018
Is it healthy for start-ups to spend so much money on user acquisition? Back in early October, Chamath Palihapitiya, the founder of Social Capital, the erstwhile venture capital firm turned technology holding company, penned… November 26, 2018
Monthly user churn is a terrible metric The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are… November 19, 2018
Why don’t large retailers advertise like D2C brands? Kantar Media, the data- and insights-oriented consulting division of WPP, earlier this month released a report that revealed that the… November 12, 2018
Understanding the limits to app virality Virality as a topic has been covered extensively on Mobile Dev Memo over the years; for a primer, see this… November 5, 2018
What to think when DAUs decrease but ARPUs increase Snap's latest earnings call catalyzed a precipitous drop in its stock price, which reached a 52-week low the day after… October 29, 2018
Using machine learning to automate mobile marketing budgets This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A… October 22, 2018
It’s time to re-think A/B testing This guest post was written by Viktor Gregor, a Senior Data Scientist at Pixel Federation, the company behind the games… October 15, 2018
What is performance marketing? Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product… October 8, 2018
