What is the size of the mobile gaming advertising market? No matter how it is valued, the size of the mobile games advertising market is enormous. Someone recently asked me… February 25, 2019
The State of the App Economy: 2019 and beyond Below is the presentation I gave at the Mobile Growth Summit in San Francisco on February 14th, 2019. The presentation… February 19, 2019
High growth, low growth, no growth: systematic growth with DAU replacement How to model growth programmatically using product retention curves. The Python Code used in this article can be found on… February 11, 2019
Breaking apart cohorts to optimize revenue The standard LTV curve projection is a useful tool for marketers that allows them to price campaigns with some conviction… February 4, 2019
What will the next generation of app stores look like? Back in December, Epic, the creator of Fortnite, announced that it would launch a cross-platform app store this year to… January 28, 2019
The feeding frenzy on mobile Last week, in a research note to clients, Credit Suisse published a dramatic chart: global smartphone shipments are expected to… January 21, 2019
Visualizing the dynamic between LTV and Retention Showcasing how product retention impacts overall product LTV. One common mistake made in freemium product analysis is the conceptual unbundling… January 14, 2019
Is 2019 the year that influencer marketing grows up? This guest post was written by Adam Hadi, the VP of Marketing at Quidd For the past two years, the… January 7, 2019
2019 predictions for mobile marketing Previous predictions: 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing To my mind, the headline… December 24, 2018
It’s impossible to saturate a marketing channel Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading… December 17, 2018
