How many streaming services is too many? Last week, Nielsen released its Q1 2019 Total Audience report, revealing an interesting statistic: streaming subscribers use their services purposefully,… July 8, 2019
Subscriptions are the future of app monetization One of the principal elements supporting my thesis around the second act of the mobile app economy is that new… July 1, 2019
The LTV metric isn’t dead. Here’s why. LTV is still a relevant and functional metric for marketers in 2019. This guest post was written by Kate Minogue,… June 24, 2019
Mobile advertising is exploding. Who is benefiting? Mary Meeker released her latest Internet Trends report last week; as usual, it's required reading. Meeker directed attention to the… June 17, 2019
Would your business survive the elimination of the IDFA? Apple made two announcements at its annual developers' conference, WWDC, last Monday that caused mobile marketers to take pause. These… June 10, 2019
Would you rather advertise on TikTok or Netflix? I hosted a panel at the MAU conference in Las Vegas last month titled "Perfect your Growth Mix: Brand vs.… June 3, 2019
Introducing QuantMar, a knowledge-sharing website for performance marketers Today I am pleased to announce the launch of QuantMar, a knowledge-sharing and Q&A website for performance marketers. The premise… June 3, 2019
Does CPI matter in a ROAS-centric strategy? With Google's UAC and Facebook's AEO and VO bid strategies becoming so prominent in mobile marketing strategy, the relevance of… May 27, 2019
It’s time to retire the LTV metric The LTV metric is only partially useful to modern mobile marketers. For many mobile advertisers, the LTV / CAC ratio… May 20, 2019
What marketers should know about Facebook’s upcoming pivot It's clear that Facebook is desperately working to stave off the kind of repressive regulation that would almost certainly not… May 13, 2019
