Introducing Theseus, a Python library for cohort analysis One of the major themes in digital marketing that I've commentated upon over the past two years is the increasingly… January 13, 2020
Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
The best of QuantMar in 2019 I launched QuantMar as a platform for quantitative marketing education in June 2019. The genesis of QuantMar was that I… December 30, 2019
The best of MDM in 2019 MDM once again set a pageviews record in 2019, with a projected 1.5MM pageviews for the year (versus 1MM in… December 23, 2019
Merging product and marketing: a practical approach One theme that I've seen develop over the past 18 months within the mobile marketing space is the absorption of… December 16, 2019
2020 predictions for mobile marketing Previous predictions: 2019 predictions for mobile marketing, 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing For… December 9, 2019
What comes next after Facebook’s VO campaign strategy? In June 2017, Facebook launched the value optimization campaign strategy to allow advertisers to target high-value audience segments without needing… December 2, 2019
Google Stadia highlights the difference between gamers and people who play games Google's Stadia game streaming service launched last week to mixed reviews. Many commentators were skeptical of Stadia from the start:… November 25, 2019
Has the hypercasual game genre peaked? Voodoo, the French gaming company, raised an estimated $200MM in funding from Goldman Sachs' private equity arm in May 2018.… November 18, 2019
Six principles of effective analytics Analytics is an incredibly easy function to get wrong. When analytics teams fail, the collapse is usually so spectacular that… November 11, 2019
