Original Content

Introducing MDM Academy, an education portal for performance marketers

Performance marketing sits at a strange intersection of disciplines: statistics, computer science, behavioral economics and psychology, and marketing. One can't…

MAI vs. AEO vs. VO campaigns: building a mobile traffic strategy on Facebook

Facebook's three mobile campaign optimization strategies -- MAI, AEO, and VO -- are often seen as being mutually exclusive, meaning…

February 24, 2020

Apocalypse Soon: What happens when the iOS advertising ID is deprecated?

NOTE: THIS POST WAS WRITTEN IN FEBRUARY 2020 AND PROVIDED A PREDICTION FOR HOW THE IDFA MIGHT BE DEPRECATED. This…

February 17, 2020

The Modern Mobile Marketing at Scale workshop is coming to Berlin on April 23rd!

The Modern Mobile Marketing at Scale workshop was offered for three dates last October across New York, San Francisco, and…

February 17, 2020

The future of influencer marketing? Dynamic deepfake ads.

This guest post is written by Simon Lejeune, the Head of User Acquisition at Hopper. Influencer marketing moves fast, and…

February 9, 2020

Is DAU an important metric?

EA revealed last week during its earnings call that it would no longer report DAU and MAU metrics in quarterly…

February 3, 2020

The end of SEO should scare mobile ASO devotees

Last week, Google instituted a change to the rendering of search results on desktop which makes ads indistinguishable from organic…

January 27, 2020

Why paid UA is the primary driver of discoverability for mobile apps

This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev…

January 23, 2020

Mobile Market Monthly is a new research product from MDM and Deconstructor of Fun

In Q1 2020, Deconstructor of Fun and Mobile Dev Memo and teaming up to produce a monthly research product called…

January 23, 2020

Measuring marginal organic contribution from paid marketing

One trap that mobile-first companies often fall into is believing that organic installs are the result of totally undirected, spontaneous,…

January 20, 2020