Why is Apple rebuilding the App Economy? What motivated Apple to deprecate the IDFA? In order to get there, it's important to try to understand what kind… July 13, 2020
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the… July 8, 2020
Dear Apple: These changes will improve SKAdNetwork for advertisers Dear Apple, The privacy protections you are implementing in iOS 14 are indisputably good for consumers: these changes will give… July 6, 2020
Introducing the Modern Mobile Marketing at Scale online course Modern Mobile Marketing at Scale was an in-person, 8-hour workshop that I presented in New York, San Francisco, and London… July 1, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
Apocalypse Now: per WWDC, the IDFA is dead At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS… June 22, 2020
Three arguments against Apple anti-trust accusations Apple's App Store approval policies were placed under a public microscope last week when the executive team at Basecamp, the… June 22, 2020
Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
How to launch a Top 100 Grossing app Quibi, the streaming video entertainment app helmed by Jeffrey Katzenberg and Meg Whitman, will likely serve as a case study… June 8, 2020
Monetization data is critical in a mobile game soft launch Conventional wisdom has long held that monetization data should play little if any role in the evaluation of a mobile… June 3, 2020
