Original Content

Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement?

Facebook announced via its blog this morning that it is abandoning the IDFA, Apple's proprietary, device-level advertising identifier, in its…

August 26, 2020

How does IDFA deprecation impact ad prices?

One point that has been lost in the discussion surrounding Apple's decision to effectively deprecate the IDFA amidst the hectic…

August 24, 2020

How to scale and optimize marketing spend with SKAdNetwork

This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop…

August 17, 2020

The Cuban Missile Crisis of mobile: Epic encourages off-platform purchases for Fortnite mobile

EDIT: Apple has removed Fortnite from the App Store EDIT 2: Almost immediately following Fortnite's removal from the App Store,…

August 13, 2020

How iOS14 might change consumer behavior on mobile

In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,…

August 10, 2020

What do TikTok and Grindr have in common?

This past Friday, President Donald Trump told a press pool aboard Air Force One that he would take action to…

Facebook: iOS 14 will hurt small businesses during COVID

I received a fair amount of pushback to my recent column, IDFA deprecation is Facebook’s Sword of Damocles, much of…

How might IDFA deprecation have minimal impact?

In considering Apple's decision to effectively deprecate its advertising device identifier (IDFA) in the weeks since it was announced at…

How to Build and Scale successful apps without the IDFA

I have developed a one-hour workshop that gives guidance on how app developers and advertisers can adjust to the new…

IDFA deprecation is Facebook’s Sword of Damocles

The impending privacy changes coming to the iOS 14 through the deprecation of the IDFA disproportionately harm companies that have…