Original Content

The IDFA is the hydrocarbon of the mobile advertising ecosystem

Privacy violations by consumer technology companies and advertising platforms create negative societal externalities that go largely uncompensated for: deteriorating trust…

September 23, 2020

Updated for iOS14: The Modern Mobile Marketing at Scale Online Course

The Modern Mobile Marketing at Scale course has been updated to include a new module dedicated to iOS14. The module…

September 21, 2020

Does digital advertising create demand?

What role does digital advertising play in the adoption of mobile digital products? Does advertising motivate people to download apps…

September 21, 2020

The right thing for the wrong reasons: the TikTok and WeChat ban

On Friday, September 18th, the US Commerce Department announced what amounts to a ban of TikTok and WeChat in the…

September 18, 2020

What will Google’s deprecation of GAID look like?

Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its…

September 14, 2020

Apple is winning the war for control over iOS

Two recent developments within the mobile ecosystem seemed independent of each other at first but now appear to be correspondent…

September 10, 2020

Apocalypse Later: IDFA deprecation is delayed. Now what?

In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC…

September 7, 2020

Announcing the MDM Investment Syndicate

To apply to join the MDM Investment Syndicate, fill out this form; To pitch your company to the MDM Investment…

September 7, 2020

Why Apple should delay its iOS14 privacy features

EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.…

September 1, 2020

Analyzing Facebook’s iOS14 advertising changes

After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ…

August 31, 2020