The current war between Apple and Facebook This is the first article in a three-part series. For part two, see: The future of mobile content platforms. For… October 28, 2020
How to win with subscriptions on mobile https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in… October 26, 2020
A 13-minute analysis of the anti-trust case against Google https://open.spotify.com/episode/31iJlVAH57zGuacUGKb2f2?si=W2iyjG6BQCGqm2LyIwtNXw MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google I'm experimenting with a new… October 21, 2020
Facebook brings the mobile advertising industry to a standstill In late August, ahead of the then-impending iOS14 privacy restrictions that were originally planned to commence in mid-September but were… October 19, 2020
Two fundamental principles of operating an app store The commentary around the fight between Apple and the coalition that has been formed by Epic, Spotify, Deezer, et al… October 14, 2020
The danger of extending marketing payback windows Payback window analysis is a complex subset of digital marketing strategy that often goes under-resourced. Marketing payback windows dictate cash… October 12, 2020
Podcast: What does it mean to be a quantitative marketer? https://open.spotify.com/episode/2GHQmynGbkmLtiAO4SeMPh?si=AwiA7uKpR_KXVKE2RVc_lg In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at… October 7, 2020
IDFA deprecation: winners and losers The impending deprecation of the IDFA has already severely impacted the mobile advertising ecosystem, and reverberations will continue to be… October 5, 2020
Why did Epic publish Fortnite on Google Play? Earlier this week, Judge Yvonne Gonzalez Rogers of the United States District Court for the Northern District of California heard… September 30, 2020
Roblox is the next big games advertising platform The success of Roblox is hard to overstate: the developer behind the eponymously named game development and distribution platform raised… September 28, 2020
