Fingerprinting with iOS 14: Reality or delusion? This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that… January 13, 2021
What happens to digital advertising if Facebook is broken up? Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from… January 11, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
2021 predictions for mobile marketing, Part 2 This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part… December 28, 2020
2021 predictions for mobile marketing Last year's predictions post: 2020 predictions for mobile marketing. Note: this is the first part of a two-part prediction series.… December 21, 2020
App Tracking Transparency does not provide real consumer choice The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes… December 18, 2020
Understanding Facebook’s updated iOS14 advertising guidance Back in August, Facebook published guidance around how its ad platform would change to accommodate the upcoming privacy restrictions coming… December 16, 2020
Podcast: When does it make sense to outsource user acquisition to an agency? In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight, a marketing… December 16, 2020
App Store “nutrition labels” are privacy theater One privacy initiative introduced by Apple at WWDC that received considerably less attention than the ATT framework was app privacy… December 14, 2020
Apple Arcade, one year on: no killer games, can’t compete with free This guest post was written by Josh Burns, the founder of DigitalDevConnect and an active member of the Mobile Dev… December 10, 2020
