The profound, unintended consequence of ATT: content fortresses With its ATT privacy policy, Apple is diminishing the ability for advertising to be personalized by limiting the use of… February 15, 2021
What’s the standard for ATT 6-bit conversion values? This guest post was written by David Philippson, the CEO of DataSeat Last week Apple published a privacy white paper, “A day… February 11, 2021
Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How… February 8, 2021
“Allow this app to personalize advertising for you?” Last week, I circulated a thought experiment on Twitter. What if, instead of the verbiage that currently decorates the App… February 8, 2021
Why did Applovin buy Adjust? Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that… February 4, 2021
Apple privileges its own ad network with ATT. What’s its privacy endgame? Last week, I highlighted on Twitter the fact that Apple published documentation for a new API called the Apple Ads… February 1, 2021
Unpacking Apple’s latest iOS14 privacy policy guidance On January 28th -- which is Data Privacy Day -- Apple released a whimsical consumer-centric guide for consumers on how… January 28, 2021
Podcast: IDFA, TURTLEDOVE, and the Future of Online Privacy https://open.spotify.com/episode/0JpaOaCQGNp9QN9XGcjzfF?si=bhjnABseRiCm_FMpothsBw In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising… January 27, 2021
Ad tech companies will become gaming companies in 2021 One of the most prominent trends across mobile gaming over the past few years is the development of internal advertising… January 25, 2021
Facebook may take 7% revenue hit from Apple privacy changes Update, April 27 2021: This article was written in January 2021, when the public expectation was that ATT would be… January 18, 2021
