Original Content

Dear App Developers: fingerprinting is not a viable workaround to ATT

One of the few aspects of Apple's AppTrackingTransparency privacy policy that the company has consistently broadcast through developer communications is…

Surveillance advertising is a myth

On Thursday, March 25th, the CEOs of Google, Twitter, and Facebook testified before Congress in a hearing titled “Disinformation Nation:…

iOS14, Fortnite, and the importance of controlling distribution

I articulated what I believe to be Apple's four motivations in implementing its AppTrackingTransparency privacy policy, which is set to…

Apple, CAID, and China: rock, meet hard place

Early this week, it was revealed that the China Advertising Association (CAA), a state-backed advertising trade group in China, has…

Is VR the bear case for Facebook?

Mark Zuckerberg has been on a publicity tour of late, drawing attention to the company's accelerated efforts in VR/AR. The…

The privacy mirage

The technology industry was heaved into a convulsion of rumination last week by a blog post published by Google, from…

iOS 14, Privacy, and the Future of Digital Advertising

UPDATE: I have recorded the presentation that was delivered in the Clubhouse room and released it as a podcast, which…

Podcast: The future of mobile attribution with Maor Sadra and Peter Hamilton

https://open.spotify.com/episode/1tfhUIIjDjj8XFbrQgeS5G?si=eWmqge3bSLmPnRAkLmpyDQ In this episode of the MDM Podcast, I speak with mobile ad tech veterans Maor Sadra (CEO of INCRMNTAL)…

The CPM math doesn’t work

One theory being circulated related to Apple's soon-to-be-implemented ATT privacy policy is that the CPM compression caused by degraded ad…

February 22, 2021

Why doesn’t Google have to show the ATT prompt?

https://open.spotify.com/episode/3Dxa7pepefLIeWIz8eFYga?si=hYMbgKCUShSk3qVN197xCA In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas…

February 17, 2021