The money multiplier of performance marketing Debt financing can be an inexpensive and convenient funding tool for use in scaling a digital product through performance marketing.… May 17, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
Apple robbed the mob’s bank Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. Rumors… May 10, 2021
“Mobile advertising spend can’t just disappear” One refrain I hear often as a defense of various businesses in light of the risk posed by Apple's App… May 3, 2021
Creative paralysis: ad creative production and testing in iOS 14 This article has been adapted from content in the iOS 14: How to prevail in Q2 2021 online course, which… April 28, 2021
The end of the beginning on mobile: ATT is enforced next week Today, at its Spring Loaded product event, Apple announced that iOS 14.5 will be made available to consumers in the… April 20, 2021
The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
Unpacking Tim Cook’s comments about ATT https://open.spotify.com/episode/56uxPXf8QsiLbfVeWO5QMj?si=cnOL_cZ7QcCCuvp2qvaVDQ On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent… April 7, 2021
What is differential privacy in digital advertising? The privacy landscape for digital advertising is in the midst of dramatic change. This tectonic shift has been catalyzed in… April 5, 2021
