Unpacking ATT’s impact on Facebook revenue Facebook announced Q3 earnings last night, posting revenue of $29.01BN against analyst expectations of $29.57BN as polled by Refinitiv, for… October 26, 2021
ATT and supply chain constraints: a perfect storm for digital advertising? Last week, roughly one-quarter of Snap's market capitalization evaporated after the company reported weaker-than-expected revenue for Q3 and offered soft… October 25, 2021
PayPal + Pinterest would create a formidable Content Fortress PayPal is rumored to be in advanced discussions to acquire Pinterest, the social media platform constructed around image sharing, at… October 21, 2021
How has ATT impacted mobile advertising? The Financial Times this weekend published an analysis of mobile app advertising data provided by analytics firm Branch. The article… October 18, 2021
NFTs, Ultima Online, and player-run game economies It's tempting to think of games as a proving ground for technological and commercial innovation, such that any new form… October 11, 2021
Why did Applovin buy MoPub? Yesterday, Applovin, the advertising platform operator and games publisher that went public this April, announced that it has acquired MoPub,… October 7, 2021
TikTok is too big for mobile advertisers to ignore Last week, ByteDance announced that its flagship product, TikTok, is used by more than 1BN people per month. At its… October 4, 2021
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
Cambridge Analytica was a false panic. It’s time to move on. In March 2018, the New York Times and the Guardian jointly introduced the world to an erstwhile obscure advertising analytics… September 27, 2021
The problem with App Annie (or: is the Wild West of Mobile being tamed?) Last week, the US SEC brought an action against App Annie and its former CEO, Bertrand Schmitt. The SEC stated… September 20, 2021
