Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
If personalized advertising is banned, who bears the cost? Money rain concept made of gold coins and white cloud on pink background Earlier this month, a bill was introduced… January 31, 2022
How to optimally soft launch a mobile game in 2022 This guest post was written by Matej Lancaric, a mobile marketing specialist and an active member of the Mobile Dev… January 28, 2022
The App Store has a ‘Too Big To Fail’ problem The term 'too big to fail' is commonly associated with the various bank bailouts during the global financial crisis of… January 24, 2022
Apple just clarified alternative payments on iOS. Spoiler: Apple still takes a commission. On December 24th of last year, the Netherlands' competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple… January 17, 2022
The promise and challenge of Web3 gaming https://open.spotify.com/episode/0MlAZQ37JbZ3eDtsUowChB?si=4932ad5ba1674bb1 In this week's episode, I speak with Canaan Linder and Atif Khan, the CEO and Head of Operations, respectively,… January 12, 2022
2022 predictions for mobile gaming One could be forgiven for believing that the entire mobile gaming industry vaporized the moment the words 'Web3' or 'Metaverse'… January 10, 2022
2022 predictions for mobile marketing See the list of my annual predictions posts, dating back to 2016, here. Mobile advertising in 2021 was dominated by… January 3, 2022
The best of MDM in 2021 In some respects, 2021 was a banner year for Mobile Dev Memo: its readership, measured in website pageviews and newsletter… December 27, 2021
Will advertising exist in the Metaverse? Defining the Metaverse is thorny. This is true at least in part because the companies most invested in it are… December 20, 2021
