Pyrrhic privacy At least since Apple introduced the Intelligent Tracking Prevention (ITP) framework for its Safari browser back in 2017, it has… March 28, 2022
Call for submissions: perspectives on privacy Performance advertisers comprise the bulk of Mobile Dev Memo's audience. I have spent my career in roles spanning analytics, strategy,… March 28, 2022
Gaming is upstream of all consumer tech In the innocent, waning days of 2019 -- before COVID gripped the world, and before Apple unveiled its App Tracking… March 21, 2022
Netflix already operates an ad network. Next stop: Content Fortress. Netflix has historically dismissed the notion of an advertising-supported membership tier for its service. But last week, at Morgan Stanley’s… March 14, 2022
Why did CPMs increase following App Tracking Transparency? A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,… March 7, 2022
The economics of advertising auctions https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,… February 28, 2022
How Apple might break fingerprinting in iOS 16 One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is… February 21, 2022
RIP GAID: Privacy Sandbox is coming to Android. What advertisers need to know. This morning, Google announced plans to bring a Privacy Sandbox effort to Android. Google's original Privacy Sandbox initiative was introduced… February 16, 2022
Microsoft might upend the app economy Last week, Microsoft published a set of "Open App Store Principles" to its blog. The principles fall across four broad… February 14, 2022
Apple to developers: Heads I win, tails you lose Late last year, the Dutch competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple must allow dating… February 7, 2022
