Original Content

Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase)

https://open.spotify.com/episode/6j6TDcanZj3RRZJP1Ykzcn?si=a6bbe65207e548a2 In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the…

Why in-app personalization, not fingerprinting, is the future of post-ATT advertising

The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is…

Podcast: Are ads in console games inevitable? (with Adam Lieb)

https://open.spotify.com/episode/5utV0wN64NKq0P80WZmcWo?si=0384506dec5e4667 In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in…

Unpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube)

Alphabet reported its Q1 2022 earnings yesterday: its results were mostly mediocre, with the only meaningful bright spot being above-expected…

Unpacking the DSA’s impact on digital advertising

Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with…

Is consumer tech entering a new age of Dark Patterns?

This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School…

Microsoft’s Xbox advertising ambitions

Last week, Insider reported that Microsoft is in the exploratory stages of establishing an advertising platform for its Xbox console.…

Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android

https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at…

Will Facebook Audience Network take on the mobile ad networks?

Back in August 2020, a few months after Apple revealed the App Tracking Transparency (ATT) privacy framework at its WWDC…

The app economy’s Perestroika

As is becoming the norm in the frenetic, post-ATT mobile ecosystem, in the last two weeks, three important developments related…