App Tracking Transparency faces regulatory scrutiny Two recent regulatory developments related to Apple's App Tracking Transparency (ATT) privacy policy are worth exploring. The first is the… June 16, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer) https://open.spotify.com/episode/5P6B1o58gMXLSpziDaFzlG?si=1htihjEIRoCcRfd4SKGOtg My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy… June 13, 2022
Apple to Ad Tech: “Fingerprinting is Never Allowed” It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in… June 10, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
Mobile fingerprinting obstruction: what’s the potential impact? When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators… June 1, 2022
Advertising strategy in a recession Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo… May 25, 2022
The problem with Snap Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA… May 24, 2022
Do advertisers care about bots? This week, Parag Agrawal, who recently succeeded Jack Dorsey to helm Twitter as CEO, published a thread explaining the company's… May 18, 2022
With its Audience product, is Shopify creating a Content-Fortress-as-a-Service? Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer… May 11, 2022
