The Economics of the Metaverse: a conversation with Matthew Ball I had the pleasure last week of speaking with Matthew Ball, a prolific writer, investor, and respected thinker in the… July 18, 2022
Why are Unity and ironSource merging? Today, Unity and ironSource announced that they will merge. Some highlights from the deal: ironSource is being valued at $4.4BN… July 13, 2022
Is TikTok’s honeymoon over? Last month, Brendan Carr, the senior Republican on the Federal Communications Commission (FCC), published a letter addressed to both Apple… July 13, 2022
Unpacking Meta’s pivot to an open graph and short-form video TikTok is, demonstrably, Meta's most immediate competitive threat. In the company's Q4 2021 earnings call, Meta CEO Mark Zuckerberg mentions… July 8, 2022
The DMA and the Content Fortress-ification of the app economy Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister… July 6, 2022
Surviving the mobile marketing winter: the Flight to Quality For a primer on this topic, see: Surviving the mobile marketing winter Faced with deteriorating market conditions -- per my… June 29, 2022
Playtika sells controlling stake: is mobile gaming undervalued? Axios reports that Joffre, a tech-focused buyout fund, has agreed to acquire a controlling stake in mobile games publisher Playtika… June 28, 2022
Podcast: Live from Las Vegas: What is the future of alternative payments on mobile? https://open.spotify.com/episode/6NNteJfF9KWSxCBOqx72aM?si=28920524602d41ec This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las… June 27, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Podcast: Advertising strategy in a recession (with Maor Sadra) https://open.spotify.com/episode/5KjVtgD867kMUCkENZVUBf?si=3344e10d07bf4947 In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning… June 20, 2022
