The inevitability of widespread ad load increases One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which… October 12, 2022
Will SKAdNetwork 4.0 finally kill device fingerprinting? I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath… October 5, 2022
SKAdNetwork 4.0: what problems does it solve? Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to… September 28, 2022
Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness In an interview on Stratechery last month, I made a comment that I left unsubstantiated and that a number of… September 22, 2022
YouTube tests increased ad load as it challenges TikTok Last week, reports surfaced that YouTube had begun exposing users on Connected TVs to sequences of up to 10 ads… September 21, 2022
TikTok’s billion-dollar secret that wasn’t Last week at Vox Media's Code conference, Evan Spiegel, Snap's CEO, touched upon the various pain points that currently afflict… September 14, 2022
How can Apple build a $30BN advertising business? Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions… September 7, 2022
Can Netflix command premium advertising pricing? The Wall Street Journal reports that Netflix has proactively shopped its advertising offering to potential clients, suggesting that its ad-supported… September 2, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
