Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Meta Q3 2022 earnings: “Those who are patient and invest with us will end up being rewarded” Meta released its Q3 2022 earnings yesterday. The company reported revenue of $27.7BN, which represents a 4% decrease on a… October 27, 2022
SKAdNetwork 4.0 is live. What does that mean for mobile advertising? https://open.spotify.com/episode/5YtQSQzPADnRtecLjG6FRt?si=298ee8c4952045a6 In this episode of the Mobile Dev Memo Podcast, I speak with Alex Bauer, the Head of Product and… October 26, 2022
Alphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time Alphabet reported earnings yesterday: the company's entire advertising business shrank sequentially, from $56BN in Q2 2022 to $54BN in Q3… October 26, 2022
Apple to developers: social media post “boosts” must be IAPs, subject to platform fees Apple released iOS 16.1 to the public yesterday, and as part of that release, the company published eleven updates to… October 25, 2022
Snap misses on Q3 revenue, and its problem may not be the economy Snap released its Q3 2022 earnings yesterday: the company generated $1.13BN in revenue in the quarter, which represents 6% growth… October 21, 2022
Does Netflix’s Q3 earnings beat undermine tech’s macro narrative? Netflix reported its Q3 earnings yesterday: the company beat expected revenue and subscriber growth, with its global subscriber base jumping… October 19, 2022
Kroger and Albertsons are merging because Everything is an Ad Network On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger… October 17, 2022
Can Netflix’s ad tier be ARPU-neutral? Netflix revealed the eagerly-awaited details of its forthcoming advertising-supported subscription tier yesterday. The new product tier, which Netflix calls Basic… October 14, 2022
