Apple’s ad targeting mechanics revealed in recent French privacy case Earlier this month, Apple was fined €8MM by CNIL, the French privacy watchdog, for reading iOS device identifiers without consent… January 30, 2023
Netflix Q4 earnings: ARPU down, with no signs of an advertising recession Netflix reported Q4 earnings last week: the company outperformed expectations on subscriber growth, adding 7.66MM new subscribers compared to analyst… January 25, 2023
The promise of Generative AI in 2023 https://open.spotify.com/episode/7wMDNXkotnapv79H8y9AGr?si=6efa4d50c43e43ab In this episode of the Mobile Dev Memo podcast, I discuss the promise of Generative AI for marketing and… January 24, 2023
French privacy watchdog to Voodoo Games: use of the IDFV requires consent Last week, France's privacy regulator, the CNIL, announced that it has fined Voodoo, the French developer of hypercasual games, €3MM… January 23, 2023
Declining App Store revenue growth and the bull case for mobile gaming Last week, as is customary, Apple revealed the cumulative amount of money it has paid to app developers since the… January 18, 2023
The App Tracking Transparency recession My Federal Reserve driver, Mr. Peña, provided the conclusive evidence of victory. On the way to speak at a big… January 11, 2023
EU privacy watchdog to Meta: first-party data is off limits for ads personalization Yesterday, the Irish Data Protection Commission (DPC) announced that it had concluded two inquiries into Meta's business practices related to… January 5, 2023
2023 predictions for mobile gaming I began writing predictions for the mobile gaming market in 2013. For a full catalog of historical predictions, see the… January 4, 2023
The best of MDM in 2022 The ZIRP-empowered bull market in the broader technology space expressed its zenith and inevitable diminution, temporary or otherwise, in 2022.… December 28, 2022
The Duopoly is over (because Everything is an Ad Network) Axios reports that Google and Meta -- known in combination as the digital advertising "Duopoly" -- are expected to capture… December 21, 2022
