Netflix, Disney+, and the ad-supported streaming calculus Netflix introduced its ad-supported subscription tier in November of last year. Consumer response was tepid: Bloomberg reports, per leaked data,… April 5, 2023
Meta to offer an opt-out for personalized ads in EU Meta will soon allow EU-based users to opt out of ads personalization that uses any data other than broad demographic… March 30, 2023
The promise of Pinterest Pinterest monetizes primarily through advertising, but its ads platform has always felt like a missed opportunity, especially for ecommerce advertisers.… March 17, 2023
Exoskeletons, not cyborgs Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and… March 15, 2023
The App Store’s original flaw We no longer live in a world of nations and ideologies, Mr. Beale. The world is a college of corporations,… March 2, 2023
A deep dive on European data privacy law My guest in this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, an expert on EU digital privacy… March 1, 2023
Spotify and the quality of podcast advertising Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:… February 22, 2023
Getting ML-Based App Personalization Right: The Engagement Engineering Framework This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in… February 21, 2023
Social media subscriptions and the internet’s grand bargain As a rebuttal to the "if you don't pay for the product..." aphorism, I propose that social media platforms engage… February 20, 2023
The necessity of Shopify Audiences Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year… February 17, 2023
