The inflationary impact of AI-generated ad creative Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.… May 17, 2023
Unpacking Meta’s changes to its AEM measurement framework Last week, Meta announced a few substantial changes to its Aggregated Event Measurement (AEM) framework in an email to advertisers:… May 15, 2023
Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao) https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile… May 12, 2023
AppLovin Q1 earnings: has the mobile games market stabilized? AppLovin reported Q1 2023 results yesterday: the company reported $715MM in overall revenue, $10MM above the high end of its… May 11, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
Pinterest Q1 earnings: third-party ad demand arrives on the platform Pinterest released its Q1 2023 earnings on April 27th: the company saw MAUs increase globally by 7%, with 1% growth… May 9, 2023
FB Shops to require native check-out: Meta’s Content Fortress strategy takes root Last week, Meta announced that it will soon require all instances of its Shops product -- which allows retailers to… May 4, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
Snap Q1 earnings: the best way out is always through Snap reported Q1 2023 earnings last Thursday. The company missed expectations on topline revenue, DAU, and ARPU, with revenue down… May 1, 2023
Meta Q1 earnings: can AI overcome ATT? Meta reported Q1 2023 earnings last night: with a considerable outperformance of analyst expectations, the company delivered $28.65BN versus analyst… April 27, 2023
