Original Content

Norway’s privacy regulator temporarily bans Meta’s behavioral advertising

The Norwegian Data Protection Authority (DPA) today issued Meta with a temporary ban on behaviorally-targeted advertising. From its press release…

What is brand marketing?

Brand marketing, as a commercial initiative, can be easily misconceived. I've written extensively about brand marketing, but mostly in comparison…

Meta’s firehose (or: the wrong lesson from Threads’ 100MM users)

Threads, Meta's new text-based social media app, reached 100MM registrations today, just five days after being officially made available. While…

Can Meta’s Threads app reach 100MM DAU this quarter?

I built a simple model to project DAU for Meta's new Threads app. Like all models, it is a work…

Meta’s Twitter competitor: can this time be different?

Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale…

Meta to launch direct-to-install ads for Android. Will they work?

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's…

The bull and bear cases for mobile gaming

Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile…

Netflix’s password-sharing crackdown calculus

Is Netflix's password crackdown a cynical cash grab? Surely it is -- and to the same extent as any revenue-accretive…

Is CAPI future-proof?

Apple's introduction of its new Privacy Manifests feature for iOS raises an interesting question about the long-term durability of the…

How are web payments changing the economics of mobile gaming?

. If the revenue from the long tail of a game's LTV distribution can be routed through a web shop,…