Why aren’t MMPs included in Apple’s Required Privacy Manifests SDK list? Last week, without much fanfare, Apple released a list of SDKs that must generate Privacy Manifest files to be included… December 11, 2023
Generative AI, radical personalization, and personal value functions Product personalization is a commanding theme within the digital economy. To my mind, two catalysts have emerged that not only… December 6, 2023
Podcast: How to measure a marketing campaign (with Olivia Kory) https://open.spotify.com/episode/6c671Xc3UScOMPL2BCHGf4?si=a5045f289ad64bfb My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform.… December 6, 2023
What is an “appropriate fee” for a social media subscription? This week, digital privacy activist group noyb filed a complaint against Meta with the Austrian Data Protection Authority (DPA). The… December 1, 2023
First-party data and the new Walled Compounds At a conceptual level, commercially valuable advertising targeting requires two assets, with the utility of each increasing in direct proportion… November 29, 2023
Podcast: How to build a brand (with Joy Howard) https://open.spotify.com/episode/3rZ5QcaFbG7Jl5XBn7yklB?si=34683a41a4e84515 My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is… November 29, 2023
The three conversion funnels of a digital product A digital product experience is often perceived as a singular engagement funnel, beginning with the user's first interaction with a… November 22, 2023
Podcast: Exploring the CTV advertising opportunity (with Peter Hamilton) https://open.spotify.com/episode/1IUXYK0MVMXEJasv0QEQFL?si=2421042498c64799 In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad… November 22, 2023
Amazon’s advertising partnerships with Meta and Snap Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon. I hesitated… November 15, 2023
Podcast: The journey to probabilistic attribution (with Michael Kaminsky) https://open.spotify.com/episode/1uVqjRevhmdrlR9WO3hsJJ?si=6c6361a78f9d4361 In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder… November 15, 2023
