The Advertiser’s Dilemma with PMax and Advantage+ Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human… January 31, 2024
Netflix, price discrimination, and the Goldilocks zone Hiroo Onoda was an intelligence officer in the Japanese Imperial Army stationed in the Philippines during World War 2. Onodo… January 31, 2024
Podcast: Gaming’s Generative AI opportunity (with Emmanuel de Maistre) https://open.spotify.com/episode/6X4GvxVsPcUaXl3uG46sLm?si=d77c04a2100345c3 My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform… January 31, 2024
Apple to Developers: Heads I win, tails you lose (part 3) Apple yesterday published its long-awaited guidance around its compliance with the Digital Markets Act (DMA) in the European Union. I… January 26, 2024
Netflix Q4 2023 earnings: UCAN ARPU increase, revenue and subscriber beat Netflix announced its Q4 2023 earnings results yesterday, beating estimates on both subscriber and revenue growth: $8.83BN in revenue (up 12.5%, year-over-year)… January 24, 2024
Apple’s problematic 7-day app-to-web attribution window Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following… January 24, 2024
Podcast: Optimizing ad spend against LTV (with Eran Friendinger) https://open.spotify.com/episode/1mGKEqnb9c2ln1vSkJFmCL?si=82bd2e5753574f26 My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform… January 24, 2024
Apple to Developers: Heads I win, tails you lose (part 2) The Supreme Court this week declined to hear Apple's appeal of an antitrust case that compels the company to allow… January 18, 2024
Cookie deprecation in Chrome: who is impacted? Google began restricting third-party cookies for 1% of Chrome users on January 4th and intends to deprecate cookies for all… January 17, 2024
Podcast: The future of device fingerprinting (with David Philippson) https://open.spotify.com/episode/5K5VfV8xOFLWDBiuIFFpgS?si=a3q7OlBMQAuOHkwlUaB7gw My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO… January 17, 2024
