Original Content

Affiliate links, personalized ads, and chatbot revenue optimization

Generative AI has undeniably penetrated consumer awareness at an incredible clip: this NBER paper finds that "overall genAI adoption (including…

November 11, 2025

AppLovin Q3 2025 earnings: ad revenue up 68%, first results from international

AppLovin reported its Q3 2025 earnings on Wednesday: Advertising revenue grew by 68.2% to $1.41BN. Net income grew by 92.3% to $835MM,…

November 7, 2025

Snap Q3 2025 earnings: 8% DR advertising growth, SMB contribution grows 25%

Snap released its Q3 2025 earnings results yesterday: Revenue of $1.5BN grew by 9.8% year-over-year, with advertising revenue of $1.32BN having grown by…

November 6, 2025

Podcast: Can an LLM evaluate ad creative? (with Luca Fiaschi)

https://open.spotify.com/episode/6wd8KjENpT60MWax4NgZxs?si=623d1d8fcaff433d My guest on this episode of the podcast is Luca Fiaschi, a machine learning expert who previously held executive…

November 4, 2025

Google’s Network business is vestigial (part 2)

Alphabet's CEO, Sundar Pichai, opened the company's earnings call last week with a triumphant declaration: that "every major part of…

November 4, 2025

Alphabet Q3 2025 earnings: 15% YouTube and Search revenue growth, AI Mode at 75MM DAU

Alphabet released its Q3 2025 earnings on Wednesday: Overall advertising revenue grew by 12.7% to $74.2BN. Search revenue grew by…

November 1, 2025

Podcast: MDM Mailbag #5 (with Sylvain Gauchet)

https://open.spotify.com/episode/3yhF9JXRDFYfK2ATHeagmE?si=e88e8c649dd54a2f The sixth installment of the Mobile Dev Memo mailbag features app monetization expert ⁠Sylvain Gauchet⁠. Sylvain formerly served as…

October 31, 2025

Meta Q3 2025 earnings: 26% advertising revenue growth, expenses ramp

Meta released its Q3 2025 earnings results yesterday: Advertising revenue increased by 25.6% on a year-over-year basis, to $50.1BN; Impressions served across the…

October 30, 2025

Apple’s reliance on advertising

The FT reports that Apple's services business is expected to surpass $100BN in revenue for the first time in 2025…

October 28, 2025

Generative ad creative and the creative control barrier

Mondelez, the snack manufacturer behind Chips Ahoy!, Oreo cookies, and Ritz crackers, has built an AI-enabled creative production tool that…

October 27, 2025