The war on personalization Last week, the FTC announced that it has issued information-seeking orders to eight companies offering services related to what it… July 31, 2024
Podcast: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen) https://open.spotify.com/episode/6fXmQh1L9AS0fGFinosyvR?si=d07d76d1512544dd My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of… July 31, 2024
With Google’s cookie policy reversal, what’s the fate of Android GAID? Google announced in February 2022 that it would, on an unspecified timeline, deprecate Android's advertising identifier, the Google Advertising ID… July 25, 2024
Alphabet Q2 2024 earnings: Search growth outpaces YouTube, Network continues to decline Alphabet reported its Q2 2024 earnings results yesterday: Overall advertising revenue of $64.6BN represented year-over-year growth of 11.1%; Search revenue grew by… July 24, 2024
Podcast: The Streaming Advertising Showdown (with Adam Epstein) https://open.spotify.com/episode/1x7ffTaQhqmeizAM2Ppm1b?si=7be91564b90c483a In this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of… July 24, 2024
Google to kill cookies with consent Google yesterday announced that it no longer intends to deprecate third-party cookies in its Chrome browser. From its blog post,… July 23, 2024
Netflix Q2 2024 earnings: ad-tier growth slows, strategic overhaul with advertising Netflix reported its Q2 2024 earnings results last Thursday: $9.56BN in revenue (up 16.8%, year-over-year) and operating profit of $2.60BN for an… July 22, 2024
Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Podcast: Where’s the fraud line in programmatic advertising? (with Chris Kane) https://open.spotify.com/episode/7bdQI9Dn5Wl5Zzh4xvuEIA?si=4b6d2b2a0d684f81 In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media,… July 17, 2024
Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
