Unity cancels its engine runtime fee Last week, Unity canceled the Runtime Fee that it announced in September of last year. From the company's blog post… September 16, 2024
AppLovin, Snap, and the new Walled Garden pathway A notable reversal took place in Q2 of this year: the market capitalization of AppLovin, the mobile gaming ad network,… September 11, 2024
Podcast: Unpacking the DoJ’s ad tech suit against Google (with Ari Paparo) https://open.spotify.com/episode/6Kcs0LW6ktjAI9p114byJq?si=7a08d0f825f0498c In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former… September 11, 2024
Your phone isn’t secretly listening to you for ad targeting The notion that smartphone owners' ambient conversations are monitored for ad targeting foments into a public furor every so often.… September 6, 2024
Kamala Harris’ digital advertising blitz Kamala Harris' presidential campaign intends to deploy $370MM on advertising -- with $200MM dedicated to digital channels -- ahead of… September 4, 2024
Podcast: Mastering experimentation in consumer products (with Bill Grosso) https://open.spotify.com/episode/5oK8zzgFuYn2FZrepwbYxD?si=871ac5eab86e43f2 In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data… September 4, 2024
Amazon, the advertising behemoth Amazon reported $12.8BN in advertising revenue in Q2 2024. At 20%, Amazon's advertising revenue growth in the quarter was nearly… August 28, 2024
Podcast: AI’s impact on social media abuse (with Rob Leathern) https://open.spotify.com/episode/43AKGaGN5r2RGKRGQlBNoZ?si=ec6f4d9608bb47d9 In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and… August 28, 2024
Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in… August 26, 2024
Meta’s shift to incrementality optimization Last week, Meta announced three meaningful upcoming additions to its advertising platform: incrementality-based conversion optimization, native integrations with third-party analytics… August 21, 2024
