Understanding Adstock in marketing measurement Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus… October 7, 2024
TikTok search ads and Amazon’s retail vulnerability TikTok has launched a keyword-targeted search ads product. From TikTok's blog post announcing the new Search Ads Campaign feature (emphasis… October 2, 2024
Podcast: Understanding the retail media landscape (with Andrew Lipsman) https://open.spotify.com/episode/1XVTU8mAo1wr9GbVLhLd9I?si=da3f84bf30224181 In this episode of the Mobile Dev Memo podcast, I speak with Andrew Lipsman, an independent analyst who covers… October 2, 2024
MDM Ad Week Happy Hour: October 7th Join Mobile Dev Memo for a happy hour on the first day of Ad Week in New York City! The… October 2, 2024
Meta: 1 million advertisers using GenAI for creative Meta revealed at its Meta Connect developer conference yesterday that more than 1MM advertisers are using its generative AI tools… September 26, 2024
Apple’s contact-sharing crackdown Apple has introduced new restrictions for how apps can access the contacts on a user's phone in iOS 18, which… September 25, 2024
Podcast: Meta introduces incrementality optimization and other upgrades (with Fred Leach) https://open.spotify.com/episode/1pOdrbPRDSJK76OCuDOncD?si=a417cc07152a4066 My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product… September 25, 2024
The FTC’s objections to algorithms, analytics, and AI Last week, the FTC published a staff report assessing the data collection and processing practices of a number of Social… September 23, 2024
Can the EU change course on tech? Last week, Mario Draghi, who had formerly served as President of the European Central Bank and Italian Prime Minister, published… September 18, 2024
Podcast: What is advertising incrementality? (with Garrett Johnson) https://open.spotify.com/episode/4p2fhfN3cScVh1UmXqMoFG?si=813581db3d2a4ac2 My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of… September 18, 2024
