The last social media platform BlueSky Social, the decentralized social media platform that operates the AT Protocol, reached a milestone of 20MM registered users last… December 18, 2024
Podcast: TikTok’s approach to marketing measurement (with Jorge Ruiz) https://open.spotify.com/episode/3dz0VZ9xQ1nrn8OsAolNfL?si=a7aa11b565394721 In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the… December 18, 2024
Podcast: Understanding Shopify’s advertising strategy (with Andrius Baranauskas) https://open.spotify.com/episode/26nKL2zho3FTFJQp7HEn6m?si=14ca44c270b64af2 Shopify today published the latest version of Edition, its regular overview of the new product features it has made… December 11, 2024
AppLovin eCommerce advertising: bull and bear arguments AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its… December 11, 2024
Podcast: The challenges of building apps for kids (with Niels Hoven) https://open.spotify.com/episode/6v4NUTp32Vm9g5ynddYZZN?si=86d790d520ac4a7a My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that… December 4, 2024
OpenAI’s advertising opportunity The Financial Times reports that OpenAI is exploring advertising as a potential new source of revenue (emphasis mine): OpenAI is… December 3, 2024
Common sense and complexity in marketing measurement The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response… December 2, 2024
Unpacking Instacart’s $1BN advertising business Maplebear, Inc., which operates the grocery shopping app Instacart, went public in September 2023. The event marked the end of… November 27, 2024
Podcast: Changing attitudes on marketing measurement (with Maor Sadra) https://open.spotify.com/episode/65g9fvUW1KOMrE7PmwDCOp?si=07d2b8c148d14c54 In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of… November 27, 2024
Netflix and Disney+ advertising, two years in This month marks the second anniversary of the launch of Netflix's advertising-supported streaming tier. Last week, the company revealed that… November 20, 2024
