The privacy shuffle Google announced last month -- one week before Christmas -- that it had updated its platform policies to no longer… January 22, 2025
Podcast: The state of mobile programmatic advertising in 2025 (with Pan Katsukis) https://open.spotify.com/episode/18LtffF7W9ybsMMKIMZ0tF?si=a4c54f3786f94a20 In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our… January 22, 2025
2025 predictions for mobile gaming To my mind, the most important developments in mobile gaming over the course of 2024 were: The widespread adoption of… January 15, 2025
Podcast: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge) https://open.spotify.com/episode/093u7sQefpJzbcfrc18qmP?si=ead4be77890341b6 In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School… January 15, 2025
What is advertising identity? On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy… January 9, 2025
Podcast: Meta’s Renaissance https://open.spotify.com/episode/39EJDCVzKUSZVrZneVDm3q?si=42b7fb06fb18445a Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or… January 8, 2025
2025 predictions for mobile marketing 2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming… January 1, 2025
The best of MDM in 2024 A pervasive tension between digital advertising's past and its seemingly inevitable forward trajectory defines any retrospective review of 2024. On… December 25, 2024
Podcast: Achieving product personalization at scale (with Raveesh Bhalla) https://open.spotify.com/episode/0rfU6OsLMUUppgnGZ267Il?si=7a0766fa855f4e23 My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage… December 25, 2024
Google embraces IP-based fingerprinting Google published a blog post on December 18th, revealing that it is updating its platform policies related to data collection… December 20, 2024
