Understanding the effects of channel-level ROAS curve differences When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on… March 12, 2025
Podcast: The evolution of browser gaming (with Antti Jäderholm) https://open.spotify.com/episode/0UX38AkUyjNEyrjtrXk24N?si=3a0570ab3c70495d My guest on this week's episode of the podcast is Antti Jäderholm, the founder and COO of Ray Browser,… March 12, 2025
Could ATT be rolled back? Reuters reports that France's antitrust regulator is likely to issue Apple with a fine over its App Tracking Transparency (ATT)… March 5, 2025
Podcast: Understanding “Brandformance” marketing (with Jess Jacobs) https://open.spotify.com/episode/7ElMoUKNPtDuT0nL3nbahY?si=e959386e02f844cc My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served… March 5, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
Podcast: AdTech M&A and the business cycle (with Terence Kawaja) https://open.spotify.com/episode/5pi7pp26yoLmxeie67ppxy?si=d6fe9862349e4bba My guest on this episode of the podcast is Terence Kawaja, the CEO and founder of LUMA Partners, a… February 26, 2025
The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
Podcast: The state of eCommerce in 2025 (with Rishabh Jain) https://open.spotify.com/episode/7jbWCyFqHYb7SAhLWD0GSf?si=08d9f2ecbab74e29 My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an… February 19, 2025
AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%… February 13, 2025
