How will tariffs impact digital ad spend? Last week, following Trump's "liberation day" announcement of a new schedule of global tariffs, J.P. Morgan revised its prediction on… April 9, 2025
Podcast: Spotify’s down-funnel advertising ambitions (with Lee Brown and Per Sandell) https://open.spotify.com/episode/6gB8IRfjVzox5UyMKktLeU?si=f2c1dc7266414f95 In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform,… April 9, 2025
ATT, antitrust, and Apple’s privacy options France's competition authority, the Autorité de la concurrence, has determined that Apple abused its dominant market position through its App… April 2, 2025
Podcast: The full-funnel marketing philosophy (with Alex Schultz) https://open.spotify.com/episode/2GrVj92gdVJTFxjrQfHkaq?si=f63c84eb3c3b4832 My guest on this week's episode of the podcast is Alex Schultz, the CMO and VP of Analytics at… April 2, 2025
Netflix’s gaming reset Netflix's newly appointed President of Games, Alain Tascan, laid out the company's updated strategy for its gaming initiative in a… March 26, 2025
Podcast: The evolving TV advertising ecosystem (with James Borow) https://open.spotify.com/episode/65nJc9YIb3Bp0liZ1iSpm4?si=c43866167a4245a0 My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new… March 26, 2025
Predicting cumulative revenue curves as bootstrapped time series data The Jupyter Notebook used in this article can be found here. It's common to see cumulative revenue curves for freemium… March 26, 2025
TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
Podcast: A deep dive on dating apps (with George Hadjia) https://open.spotify.com/episode/2pCWYNioJ4PrLTK2R9MwIu?si=378003c5642b4d68 This week, I speak with George Hadjia, the founder and Chief Investment Officer of Bristlemoon Capital, a long-short hedge… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
