What's the optimal business intelligence stack for a mobile gaming company? Part 2 of 2: The stack Part One The first post in this series attempted to contextualize a business intelligence system by identifying the data that… July 24, 2012
Mobile game user segmentation through monetization behavior User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue… July 17, 2012
Calculating Lifetime Customer Value (LCV), Part 2 of 2: The data Part One The first post in this series discussed Lifetime Customer Value from a conceptual standpoint. This post is more… July 12, 2012
Calculating Lifetime Customer Value (LCV), Part 1 of 2: The model Part Two Understanding how much money your customers spend is the core of marketing strategy: you can't acquire users if… July 8, 2012
Mobile advertising measurement in a world without UDID The combination of UDID deprecation and rising CPI prices means most indie app developers can't compete for a spot on… July 4, 2012
Retention rates and their impact on lifetime customer value I like to think about mobile app metrics as a royal family: Retention is King, Conversion is Queen, and Virality… June 28, 2012
Save the Titanic: A case study in virality I stumbled upon this question on Quora the other day, which asks how a game called Save the Titanic managed to… June 26, 2012
Virality in mobile gaming, Part 3: Building a virality model Part 1: What is virality? Part 2: Engineering Virality So after recognizing the importance of virality and concluding that viral… June 25, 2012
Analytics platforms: Build vs. Buy I read an article recently in which the decision point over building an analytics platform versus using a 3rd party's… June 25, 2012
Virality in mobile gaming, Part 2: Engineering virality Part 1: What is virality? Part 3: Building a virality model I fully agree with the prevailing wisdom of the… June 20, 2012