Estimating k-factor when conversions are unknowable Given the consistently upward pressure exerted on CPI (cost-per-install) prices over the past six months -- which, in my opinion, will not… September 16, 2012
Every freemium app needs non-paying users Most people think of non-paying users (NPUs) in freemium apps as nothing but an unfortunate, avoidable expense; they eat up… September 11, 2012
Scrum is the best way to achieve data-driven, iterative software development I'm a huge proponent of Scrum software development. I like Scrum because it forces a specific focus on ROI, it prevents… September 6, 2012
Who should "own" the Lifetime Customer Value calculation in a mobile company? Lifetime Customer Value (abbreviated as LCV or LTV, depending on the organization) is defined simply as the present value of… September 4, 2012
Infographic: Who works with Big Data? Inspired by this Quora thread, I decided to create an Infographic about the different job titles associated with Big Data. Because… August 28, 2012
Building a lightweight, flexible D3.js dashboard (Part 3 of 3) Part 1 Part 2 (The full sourcecode for the below example can be found here, and an interactive example can be… August 23, 2012
Building a lightweight, flexible D3.js dashboard (Part 2 of 3) Part 1 Part 3 (You can find the complete sourcecode for the below example here and an interactive example here. Click open in new window to… August 21, 2012
Building a lightweight, flexible D3.js dashboard (Part 1 of 3) Part 2 Part 3 (You can find the complete sourcecode for the below example here and an interactive version here) I've written before… August 19, 2012
Upstream marketing and downstream marketing for freemium apps One fundamental difference between marketing for freemium products and marketing for traditional software products is that the marketing function doesn't… August 16, 2012
The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation) I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming industry.… August 14, 2012