Analytics is not a cost center One innovation the freemium model brings to bear is analytics as a fundamental component of the product development lifecycle: since… February 11, 2013
Minimum Viable Metrics for Mobile (Dashboard template can be found here; source code on GitHub here) In freemium mobile, my experience has been that the… February 5, 2013
Is broken app store discovery bad for the consumer? That app discovery is broken isn’t in dispute within the mobile industry. The lack of adequate alternatives to native app… January 28, 2013
A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included) The F2P Excel Model is free to download, but you must first subscribe to the Mobile Dev Memo weekly newsletter… January 10, 2013
Driving free-to-play revenue: Increase conversion rate or increase ARPPU? One of the most frequently levied criticisms against the free-to-play model is its low intrinsic conversion rate: most players (usually… January 7, 2013
The secondary market for mobile user acquisition and some strategies for gaming it In a past professional life, I wrote algorithms on a commodity trading desk for an institutional investment fund. And over… December 27, 2012
2013 Predictions for Mobile Gaming 2012 was an encouraging year for the mobile gaming industry: total revenues swelled to $4.5 billion, the number of iOS… December 23, 2012
Analytics-first development I read an interview about VC investment in gaming companies recently in which a quote surfaced with which I very… December 17, 2012
Mobile first vs. Web first: Lessons learned from gaming It's interesting to see the debate around mobile vs. web first erupt again for the consumer web (see here and here), as this… December 12, 2012
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
