Original Content

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader

Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the…

The role of LTV in freemium

Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating…

Can Zynga bounce back?

Zynga’s Q2 earnings filing was abysmal: the company reported that its bookings – a non-GAAP accounting convention that recognizes revenue…

The logic and sorcery behind mobile game company valuations

Two fairly significant events took place recently that have shed light on the byzantine process of valuing a gaming company.…

Alternative financing schemes for mobile gaming companies

The recent debate around the appropriateness of venture capital financing for gaming companies has obliquely referred to alternative financing schemes…

What’s the consensus on VC financing for gaming?

Techcrunch recently questioned the appropriateness of venture capital investment in gaming companies; it suggested that alternative financing models – such…

How much money is Candy Crush Saga making?

Edit: Please note that the original publication date of this article is June 17, 2013 Last week, King, the developer…

The Hidden Costs of A/B Testing

Some interesting insight into how Zynga operates emerged in the recent Reddit thread started by one of the 520 employees…

A yield management model for mobile advertising

Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it…

Three trends in mobile advertising

MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile…