Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
The marketing divide between Android and iOS is growing Last week, MoPub -- which operates one of the largest mobile real-time bidding exchanges and was recently acquired by Twitter -- released its… October 14, 2013
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
3 reasons why comparisons between Zynga and King are flawed Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess… September 30, 2013
Explaining Tinder’s curiously viral growth Tinder is a dating app – some have called it a "hook up app" – that allows users to scroll… September 23, 2013
Five characteristics of a viral product Virality is a simple concept to grasp but is seldom implemented effectively. For one, very few products are conceived of… September 16, 2013
Freemium = Marketing It's easy to think of the freemium business model as merely a pricing strategy: by setting a product's price point… September 9, 2013
Dear indie mobile game developer Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator… August 26, 2013
Millennial Media's acquisition of Jumptap was all about data On August 13th, Millennial Media, the mobile advertising platform operator, announced that it had acquired Jumptap, another advertising platform operating… August 19, 2013
GungHo's stock price rollercoaster and hit-driven valuations On July 29th, Japanese game developer GungHo Online Entertainment issued its financial report for the half year ended June 30th.… August 12, 2013
