Three examples of misguided trips to the Top 10 Downloaded Chart The allure of the App Store's Top 10 downloaded chart, especially in large markets like the United States, is indisputable.… December 16, 2013
How Fun Run topped the App Store with a $0 marketing budget This guest post was written by Aurora Klæboe Berg, VP of Business and Marketing at Dirtybit, a two year old… December 10, 2013
BlackBerry's strategy shift: messaging and device management Businessweek recently published an interesting history of BlackBerry, née Research in Motion Limited, which details the former giant’s dramatic deterioration. The origins… December 9, 2013
Two Methods for Modeling LTV with a Spreadsheet The following presentation was given on Wednesday, November 13th at the Slush Conference in Helsinki, Finland. Linked to within the… December 2, 2013
At 8 snaps per DAU, Snapchat's $4BN valuation is high but not absurd After news broke of Snapchat's rejection of an all-cash, $3 billion acquisition offer from Facebook -- and was subsequently followed by… November 25, 2013
Mobile ads suck. What's next? This is a guest post by Ouriel Ohayon. Ouriel Ohayon is the CEO and Co-founder of Appsfire, an app marketing company focusing… November 22, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
The 10 Commandments of Mobile App Analytics Mobile App Analytics has become commodified: dozens of services – many of which are free – can be quickly integrated… November 11, 2013
Public markets punished Glu Mobile's revenue concentration in Q3 Glu Mobile held its Q3 earnings call on October 30th. The tone of the call was upbeat; Glu's recent title,… November 4, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
