Free-to-Play 2.0 There's no arguing that freemium is the dominant business model for mobile apps: mobile marketing research firm Distimo recently revealed that… February 10, 2014
Mobile app metrics are moving targets Most models of app performance assume that a product at some point reaches a “steady state”, in which its inputs… February 3, 2014
Why Zynga’s acquisition of NaturalMotion matters Zynga revealed in its fourth quarter earnings call on January 30th that it had acquired British gaming company NaturalMotion… January 31, 2014
Facebook’s ad network and the evolution of mobile app distribution Facebook announced last week that it has begun a limited rollout of a proprietary mobile ad network, allowing advertisers to purchase… January 27, 2014
Free-to-play in childrens’ games is bad business On Wednesday, January 15th, Apple announced it would refund at least $32.5MM to users whose accounts had made in-app purchases… January 20, 2014
Deceptive mobile install ad tactics have only just begun Last week, Digiday reported on an unscrupulous and seemingly widespread new mobile advertising tactic: a number of websites were redirecting… January 13, 2014
What is Supercell’s strategy with Boom Beach? At first blush, Supercell's latest game, Boom Beach, appears to be a direct clone of its monumental superhit, Clash of… January 6, 2014
Mobile Dev Memo’s 2013 year in review Mobile Dev Memo began as Ufert.se, a personal blog about the mobile gaming industry, on June 14, 2012 (at least,… January 2, 2014
2014 Predictions for Mobile Gaming 2013 may be noted as the year that free-to-play mobile gaming matured from adolescence. The abundant optimism enshrouding the industry… December 30, 2013
Rising mobile CPI prices are a good thing for (some) developers Mobile user acquisition costs are trending inexorably upwards: Fiksu estimates that the cost of acquiring a “loyal user” increased by… December 23, 2013
