When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
The pitfalls of industry benchmarks Mobile analytics firm Swrve released an interesting report last week which presented a set of provocative statistics about games in… April 14, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
China’s evolving mobile landscape On March 20th, China Mobile – the world’s largest mobile carrier, with more than 770MM subscribers -- released its annual results… March 24, 2014
The click-through rate conundrum Mobile performance marketing campaigns are often evaluated on the basis of Cost per Install (CPI), or the cost per app… March 17, 2014
Why the industry wins if free-to-play is regulated In late February, the European Commission – the executive branch of the European Union – announced in a press release its… March 10, 2014
Bayesian Bandits testing for mobile apps A/B testing, while a useful and popular tactic, suffers from a few fundamental shortcomings for mobile apps: Many mobile apps, especially… March 3, 2014
Facebook’s acquisition of WhatsApp is about phone numbers, not ads On Wednesday, Facebook announced that it had acquired WhatsApp, the messaging app, for $19BN, mostly in stock ($12BN in Class… February 24, 2014
Applying portfolio theory to mobile games The world's largest mobile gaming developers – such as King and Supercell, both with company valuations in the billions of… February 17, 2014
